In this episode, we talk with Mushfiq Sarker, CEO of www.WebAcquisition.com, about the critical role of technical due diligence in online business deals. Mushfiq shares how his team identifies red flags—like fake email lists, hidden ad spend, and inflated margins—by digging into backend data across platforms like Stripe, Shopify, and Google Ads. He explains why traditional QoE reports fall short in the digital space and encourages buyers to stay grounded, avoid sunk-cost traps, and rely on experienced advisors.
