David Sterrett

If you are a music fan, you will enjoy HBO’s 4-part documentary the “Defiant Ones” about music producer Jimmy Iovine and Dr. Dre. You’ll also learn some pretty interesting business lessons from the rough and tumble music industry. The experiences of Dr. Dre. and Iovine provide some fascinating examples of perseverance, crisis management, flexibility, and integration of technology. When Iovine wanted to sign Trent Reznor and Nine Inch Nails to his label he called the president of the recor

Getting a trademark application with the U.S. Patent and Trademark Office can be a long process. As soon as you file an application, you receive correspondence from the U.S. PTO that an attorney will be assigned to your application in 3 months. Once an attorney is assigned to the application even the most basic conflict-free application can take another 3 – 6 months. In a digital age, where brands are so valuable this archaic process is slowing down innovation and investment. Hopefully, aut