David Sterrett

Selling on Amazon can potentially become a nightmare. With the wrong paperwork, you might have little to almost no power to change your product details and even to change faulty information written by other sellers. How to protect your brand on Amazon To protect your brand, Amazon came up with the Amazon brand registry. The Amazon brand registry is available to anybody that sells products on their websites. Any brand with a registered trademark can register for this. To be admissible you nee

If you are a music fan, you will enjoy HBO’s 4-part documentary the “Defiant Ones” about music producer Jimmy Iovine and Dr. Dre. You’ll also learn some pretty interesting business lessons from the rough and tumble music industry. The experiences of Dr. Dre. and Iovine provide some fascinating examples of perseverance, crisis management, flexibility, and integration of technology. When Iovine wanted to sign Trent Reznor and Nine Inch Nails to his label he called the president of the recor

Getting a trademark application with the U.S. Patent and Trademark Office can be a long process. As soon as you file an application, you receive correspondence from the U.S. PTO that an attorney will be assigned to your application in 3 months. Once an attorney is assigned to the application even the most basic conflict-free application can take another 3 – 6 months. In a digital age, where brands are so valuable this archaic process is slowing down innovation and investment. Hopefully, aut